After Brutal вЂShark Tank’ Rejection, Tech CEO Reinvents Her Dating Company
‘They all told us to go perish in a gap and I also did the contrary’
Ms. Cheek. (Picture: Katya Nicholas)
The final time we chatted to Lori Cheek, she and her dating app—then called Cheek’d—had simply been coldly refused on national tv by Kevin O’Leary, Mark Cuban, Barbara Corcoran, Robert Herjavec and Lori Greiner. Now, very nearly a complete 12 months since her admittedly cringeworthy Shark Tank episode aired, the brand new York-based CEO has entirely reinvented her business, and it is willing to share it again with all the globe.
“They all told us to get die in a opening,” Ms. Cheek told the Observer, in mention of the Sharks, “and we did the exact opposite.”
Okay—the terms “die in a gap” didn’t precisely escape some of the Sharks’ lips, but there’s no denying they had difficulties with Ms. Cheek’s product that is original. The way in which it worked, users could pass flirty ice-breaker cards to cute strangers they spotted within the real life; then, those strangers could log onto Cheek’d and see the dating profile of the individual who’d simply handed them a card.
The Sharks had some biting, though perhaps reasonable criticisms—namely, that should you could muster the courage up to pass through some body a Cheek’d card, couldn’t you simply provide them with your telephone number?
“I don’t think it absolutely was constructive the way they provided me with the feedback,” she said, “but I heard it, and I also chose to make an alteration.”
Ms. Cheek stated she ended up being extremely stressed when she pitched her item towards the Sharks. (Picture: ABC)
Over the phone, we could sense Ms. Cheek bubbling as she talked about the new iteration of her product (now called Cheekd, sans apostrophe), which celebrated its launch, appropriately, on Valentine’s Day though we spoke to her. The software is made as a means to fix missed connections for smartphone-addicted singles, whom might invest therefore time that is much down at their screens, “the love of their life could walk right past them,” Ms. 继续阅读After Brutal вЂShark Tank’ Rejection, Tech CEO Reinvents Her Dating Company